Box office collections decline even after Thor: Ragnarok scores a bigger opening than Wonder Woman
Disney and Marvel have yet again unleashed the Thor’s fury over the box office after the much-awaited movie Thor: Ragnarok came out with a stellar opening weekend collection of $121 million in domestic markets, much ahead of the $110 million projections made by industry experts. This has been the second biggest opening ever outside the May-August period for a Marvel movie, after the huge success of Deadpool in February earlier this year.
Thor: Ragnarok has had a blockbuster opening and the biggest one in this genre, surpassing even Wonder Woman which was at the #2 spot of the list till now with $103 million in its kitty, behind only Beauty and the Beast. This debut also outshined Doctor Strange by over $35 million which was another Marvel movie which debuted on the same November 1 week last year.
Ragnarok’s success comes at a time when the entire box office was in pessimistic modds following a dull phase in the movie industry. It delivered well on the expectations of the pundits who had counted it as one of the four of the biggest revenue rakers of the year along with Warner and DC comics’ Justice League, Disney’s Coco and Star Wars: The Last Jedi. Had it fell short of expectations, it would have been a dull for the film industry which is eagerly looking forward to the holidays.
And even after having such stellar opening, the overall collections at the box office were down at least 5% as compared to the same period last year, which had seen hits like trolls and Hacksaw Ridge. An anticipated reason for the shortfall has been of missing product. Hitting the market at the right time and at better intervals would have been good for the industry, feel the pundits.